Two social media experts share their views
Good news travels fast but bad news spreads even faster. Crowdsourced commentary on restaurant experiences has spawned a new website, serving as an early alert to potential problems. Social media multiplies the impact of University of North Carolina State’s very graphic Barf Blog, maintained by Dr. Ben Chapman.
These are but two examples of new operator risks and their potential for brand damage. Adding these innovations to new outbreak-searching technologies like WGS, Whole Genome Sequencing, illustrates the need to reassess overall risk, including the exposure due to poor hand wash compliance.